A round of golf with the security industry. Watch me tee off!!!

I must start with last week before I can get to this week. There has been a common theme running through the office during this time period that needs some examining and I feel I must explain chronologically.

On Thursday I enjoyed a nice training flight over Lawrenceville and Winder. I didn't kill anyone so things generally went well. Upon arriving back at the office I noticed drawings on the white board that looked similar to a data closet we are currently working on. After further questioning of the staff it was discovered that the subcontractor involved had chosen to lay the room out in a different manner than what was desired. Not only did a huge argument ensue but my weekend looked as if it was heading for the toilet.

On Monday during a meeting with our staff some very important questions arose about Advergents:

Who is Advergents?
What is Advergents?
Where does Advergents do their job?
When is Advergents comparable to the competition?
Why is Advergents in business?

These may seem as though we really don't know our direction yet but actually these questions are already answered to some extent....but they also tie into the central theme of what I'm writing here.....

Today Advergents was given the opportunity to participate in a walk through at the Governor's Mansion. Several companies were involved but as always the regular contenders stood out. As the meeting began it became obvious that the design was less than spectacular. "The same old same old." I'm at a loss for words because jobs like these are what could make our industry shine. But instead we were told to work with old technology because the new technology "just wouldn't work here"

Soon we were walking around the grounds......The last installation was a disaster...Again our industry has failed on a high level. How could anyone be awarded a job that is in the spot light and then perform so badly. I'm simply embarrassed.

So.......You might be wondering where I'm going with all of this? Well, it really goes back to the question from the staff meeting..."When is Advergents comparable to the competition?"

NEVER!!!!

I didn't say this because I want to sell you a bill of goods. Our niche is the fact that we actually out think the other companies in this industry segment. My personal opinion is that almost all of them are still selling smoke detectors to their customers. The data closet we were working on was screwed up because the sub decided that he knew what was best for OUR customer and then short cut the install...He actually said to me the following: "Almost all other companies install the cables this way." My response was "When have I ever said Advergents was like other companies?"

Walking the Governor's mansion today I received an epiphany.....I was actually in the midst of the old guard and it was Advergents responsibility to change the game once again. The old guard had convinced the customer to install old technology and the old guard was there to give them pricing on a failed solution. Just like when you show pictures of burnt down homes, fire trucks, and dead families and then offer pricing on the latest smoke detector...Simply, its a scam.

Let's answer the question:

#1.When is Advergents comparable to the competition?

answer #1:__________(fill in the blank______________