Money is a by-product

Do you remember this song?

No, you're never gonna get it (Ow!)
Never ever gonna get it (No, not this time)
No, you're never gonna get it (My love)
Never ever gonna get it

I'm telling you this is the theme song for our industry. Even the young ones among us. How in the world can you be under 35 years old and not think that your job is in jeopardy when your employer is a pusher of inferior products. Maybe its all about the dollar to these guys and they will chase that thing ($) all the way into the dirt. The fact is that if you chase money then that is exactly what you will get. Nothing else!!!

Your whole life is wrapped up in the dollar. You lose everything else....Your life becomes worth the amount you have in the bank. At the same time you have ruined your reputation with customer because they think that's all you want.

I have a different approach.....Money as a by product. REALLY!!!!

What if you could focus your business on one or two things that satisfied customers, made you personally satisfied(happy), and created a great work environment for your staff? AND the by product of these actions was MONEY.

SERIOUSLY!!!!

Scenario #1:

Most businesses sell products and services for a profit. The profit is used to expand the business to create more sales, which in turn creates more profit.

Scenario #2:

A business spends time with customers to help them work out solutions, Allows for the owner(s) to have a flexible schedule, allows for the woners to be creative entrepreneurs, and a creates an environment where all staff members thrive from flexible hours with a priority on family. This results in customer and employee loyalty that encourages additional sales from trust and hard work and finally more profit is generated. In turn, more customers and talent hear about your business and want to "get on board."

I like scenario #2 better. This is our business model and for the first time in 10 years I like going to work...I love getting out of the bed in the morning and coming here. What will Advergents do today? Who will we piss off?

I get the best of both worlds(Here goes my cliche)..On one hand I have a fun time doing what I do and on the other I get to do cool stuff with cool people.



Enough said