Thunder, Lightning, & The Big Rain Theory!!!!!!

Freakin baseball season is here!!!! I love it...I know they haven't started regular season yet but nevertheless I can almost smell the grass, leather, wood bats, popcorn, and beer. And ultimately The Braves will beat the heck out of the Astros(this is for the boys in Houston) and everybody else.

Damn I love Spring!!!!!.............................

We all know what comes with warmer weather...Thunderstorms. This is God's way of waking us up from human hibernation. Thunderstorms bring dark clouds and rain and Thunder, and Lightning

Damn I love Spring!!!!.....................................

Ok Ok..I'm carrying on but I really love it. I love the way that life becomes dangerously beautiful again. All life takes a chance on reproduction. Despite the inherit problems that come with risk..We all take that chance.

More babies are born, flowers bloom, grass grows, etc. etc. etc..

In business people feel hope again after long winter months and they start to spend money. I'm personally hoping that our economy is approaching spring. My philosophy is that if we, as business owners, talk to our customers and learn what they have a need for. That they will in turn gradually trust us to solve their problem. This means they will spend more money. Greed will kill off all life in a relationship. Its not always about the money...right???? RIGHT!!!!(read previous blog)

Learn to listen to your customers......

Thunder:

We hear thunder and it grabs your attention. You immediately know that there are forces bigger than you in this world. Your instinct is to protect because the storm is coming. Most small businesses heard the thunder last year and cowarded under their desks. Advergents protected its customer by allowing them to grow into the solution they desired. We saved them money. A lot of people in the US heard the thunder and decided to hold on to their money. This hurt the economy and caused a mass loss in jobs.

I'm going to agree and disagree with Obama.....You have to spend your way out of a recession. This means go fix up your yard or deck....it doesn't mean put a gun to your neighbor's head and steal his wallet and then give the money to your other neighbor so he can subsidize his new LCD TV.

Lightning:
Oh man!!!! Lightning is a sure sign of danger. Someone utters the work lighting at a little league ball game and they close the park and call the national guard. How exciting that we live in a world that electricity powerful enough to blow trees a part and holes in the ground can be enjoyed as a natural fireworks show.

Have you ever sat on the porch in the spring time at night and watched the lightning light up the sky? For a quick second night becomes day. For an instant you can see things that you don't normally see in the dark.

I love being the lightning in the business world. Its sounds so Cliche... BUT think about it. Your customer is being lead down a path that you know will cost them money and it will never solve the problem they seek to fix. When I have these moments with customers it is all so quick but amazing. In a flash....You open their eyes. You solve the problem....Their eyes become bright because you have illuminated the darkened details. THEY GET IT!!! Instantly

Personally.....as a new Christian.....I try and be that flash when I mention the Truth.

The Big "Rain" Theory:

I know...bare with me

Hear me out.......

It all starts some where. There's a catalyst to everything. Nothing cant come from something. Its cloudy..then windy, then there is lighting, then one drop, two drops...then a deluge.... All that rain. Its incredible that a cloud could hold all that potential..amazing really!!!

Be that seed..let your company be that first drop to get their attention, be the second drop to let them know more is to come, and the deluge of answers to let your customer know that you can handle their solution. Customers love that. Take the task off their plate. Help them before you help the bottom line (to an extent).

In my personal life I try to sell myself as someone willing to serve. I will try one thing and then another and then finally, if needed, I will offer as much as they can stand....some people don't like this method but I would rather offer too much than too little.

I sat in my office today and stared out the two big windows at the rain....Anxiously anticipating the next roll of thunder and flash of lighting.

Spring is here...a new beginning, a new chance, a new life